PATH represents a new ERA of masculinity by challenging the boundaries of traditional concepts and aesthetics for men.
PATH is a forward-thinking menswear brand under the direction of German designer Janine Grosche that aims to represent a futuristic version of what masculinity means by reinterpreting men’s fashion as we know it. By pushing the borders further PATH explores a radically different aesthetic for men, breaking with conventional norms regarding materials, construction, and expectations.
Janine’s formation of a new hybrid combines codes from radically different worlds, ignoring the boundaries between ready-to-wear, tailoring and sportswear, setting a visionary and liberating tone with standout creations designed to make the wearer feel powerfully different.
The SS19 collection, inspired by the Chinese idiom 身体力行 / PRACTICE WHAT YOU PREACH, takes influences and elements from racing and wet wear, introducing a bright green into PATH’s new colour palette, seen together with black and a vibrant indigo. Janine dives into a world of heavy graphic #pathwear logo prints as shown in tops, longsleeves and oversize nylon shoppers. Special focus lies on implant-like integrated padded foam details at the shoulder areas and the back of the tops, carefully shaping and modifying the body, leaving the wearer with a protected and confident feeling. Inspiration has come from ideas of human hybrids, bio-hacking and AI.
Forever scanning the horizon for innovative approaches, Janine’s distinctive explorations of aesthetics have seen her develop a unique body of men’s fashion, constantly pushing the borders further.
Move forward, dare to be different.
Forever evolving, PATH’s fearless collections have garnered an international media attention with mentions in Vogue Italy, Hunger Magazine, Highsnobiety, Ignant Magazine, etc and have been worn in the past by names such as Jaden Smith.